Podcasts are fairly new on this planet of on-line content material, however they’re turning into tremendous standard actually quick. For instance, do you know that there are over 504 million podcast listeners worldwide? That’s greater than all the inhabitants of Germany, France, and Italy mixed!
We’re huge followers of podcasts ourselves right here at WPBeginner. And lots of of our readers are additionally focused on beginning their very own podcasts, whether or not as solo content material creators or as a part of their enterprise’s content material advertising technique.
Since we’re all about serving to you succeed on-line, we’ve put collectively this complete roundup of podcast statistics for this 12 months.
So, seize your headphones, and let’s dive into the thrilling world of podcast statistics.
High Podcast Statistics You Ought to Know
There’s a variety of floor to cowl on this final record of podcasting statistics. However don’t fear, you should use the short hyperlinks beneath to skip to your most well-liked subject:
The Podcast Increase: Market Measurement and Development
Let’s dive into the explosive progress of podcasting. These numbers will present how huge this medium has turn into and why it issues on your on-line presence.
1. There are over 4.2 million podcasts everywhere in the world.
To place this into perspective, that’s greater than all the inhabitants of Los Angeles. If every podcast had been an individual, they may refill 50 massive sports activities stadiums.
Much more spectacular, this quantity is continually rising. Roughly each 3 days, about over 111,000 new podcasts are revealed. That’s like including a brand new metropolis’s price of podcasts each week.
If you wish to contribute to those numbers, then you will want a dependable podcast internet hosting service like PodBean. A podcast internet hosting service shops your audio recordsdata and makes them accessible for listeners to obtain or stream from wherever on this planet.
2. Podcasts have turn into almost as standard as radio in simply seven years, with the hole in listeners shrinking from 53% to solely 7%.
Podcasts began far behind within the spoken phrase listening scene however have almost caught as much as radio in a short while. This exhibits how briskly individuals are altering the best way they take heed to content material.
This implies extra individuals wish to take heed to particular matters they’re focused on, fairly than no matter’s on the radio. For enterprise house owners, beginning a podcast may enable you to attain new individuals who prefer to hear as a substitute of learn.
You might flip your weblog posts into podcast episodes, giving your viewers a brand new option to take pleasure in your content material. This would possibly enable you to develop your viewers and even make some more money out of your web site.
3. The proportion of lively podcasts has been regular at 17% since 2023.
In different phrases, the podcast scene could be very aggressive. Most podcasts don’t maintain going for lengthy, however the ones that do are doubtless doing properly.
Les Alfred from the Balanced Black Lady podcast shares some helpful recommendation:
When you’re focused on rising your podcast, I’d say consistency is extremely necessary. We are able to’t launch an episode one week after which ghost our listeners for a month, after which have episodes two weeks in a row after which ghost them for one more month. As you’re placing your podcast collectively, I need you to essentially take into consideration a schedule that really works for you and what you could be persistently doing for a really very long time. With this podcast, I did an episode each different week as a result of that was what labored greatest for me.
Les Alfred from Balanced Black Lady podcast
Success in podcasting isn’t nearly beginning, however about preserving a gentle schedule that works for you and your listeners. We’ll have a look at what the most typical publishing schedule is amongst podcasters later within the article.
4. AI-powered podcasts have grown by 500% within the final 12 months.
When you’re new to podcasting, you’re in luck as a result of synthetic intelligence (AI) can now make the entire course of a lot simpler.
AI helps in some ways. It may discover particular phrases in your recordings, making it easy to edit your podcast. It may additionally flip your speech into textual content for transcripts or captions, which is necessary for making your podcast extra accessible.
Audio enhancing can be now a lot quicker with AI, as it may possibly clear up the background sound and even assist create music that’s greatest on your podcast.
When you have a podcast web site, you should use SeedProd, a drag-and-drop web page builder. Its AI instruments allow you to generate copy on your podcast episode descriptions or create fascinating visuals to catch customers’ consideration. This could prevent time in managing your web site.
Even higher, SeedProd presents a CMS podcast theme that you should use to get began straight away.
For extra info, try our SeedProd evaluate.
Extra Podcast Market Measurement Statistics
- The podcast market dimension is anticipated to achieve $30.03 billion by the top of 2024.
- For individuals aged 13-64, podcasts are extra standard than radio (41% vs. 39%). However for these over 65, radio continues to be the best choice (66% vs. 13%).
- Over 50% of entrepreneurs now use podcasts to achieve their viewers.
- The most important podcast networks are iHeart Viewers Community (653 million listeners), Acast (400 million), and Libsyn (100 million).
- 40% of podcasters say AI helps them save time, 23% use it for concepts, 11% for automation, and 13% for making content material.
- Podcasters primarily use AI to advertise their exhibits (46%), put together content material (29%), and edit episodes (24%).
- Probably the most used AI instruments by podcasters are Headliner, ChatGPT, and Canva.
Material Is King: Well-liked Podcast Genres and Codecs
Understanding the most well-liked podcast genres and codecs can assist you discover your area of interest or faucet into current audiences.
5. The preferred podcast genres are information (21%), true crime (18%), sports activities (17%), well being and health (17%), and faith and religion (16%).
You may be questioning learn how to break into podcasting in case your model doesn’t match these standard classes. However don’t fear, right here’s an thought: each {industry} can profit from a news-style podcast.
For instance, The WP Minute podcast covers CMS information, displaying how area of interest matters can discover their viewers.
Information podcasts aren’t normally simply straight information. They usually embody commentary, evaluation, and professional opinions.
This method could make your podcast extra participating and helpful to listeners. You’ll be able to add your distinctive perspective or invite {industry} specialists to debate present traits. This could make your content material extra insightful and entertaining, even in a distinct segment market.
6. The preferred podcast episode size is 20-40 minutes, becoming properly into listeners’ busy lives.
This size works properly as a result of it’s lengthy sufficient to dive into a subject however quick sufficient to complete throughout a commute or exercise. It respects listeners’ time whereas nonetheless offering helpful content material.
Nevertheless, the best size can rely in your subject and {industry}.
For instance, an industry-specific instructional podcast just like the Search Engine Journal Present would possibly vary from 30 to 45 minutes, permitting for in-depth discussions of advanced matters.
Alternatively, a storytelling podcast like This American Life usually runs for an hour, giving time to completely develop narratives and discover a number of story angles.
Discovering the correct size on your podcast might take some testing. Take note of your viewers suggestions and engagement metrics. You might begin with 30-minute episodes and alter primarily based on listener response.
7. Barely extra podcast listeners (46%) want podcasts with video in comparison with those that want audio-only (42%).
Video permits listeners to see the expressions and reactions of hosts and visitors, making discussions extra dynamic and relatable.
To benefit from this pattern, take into account beginning a YouTube channel on your podcast. In addition to including a visible ingredient to your podcasts, YouTube enables you to create a way of group by means of options like feedback and stay chat.
We additionally suggest embedding your YouTube channel into your podcast web site to create a central hub for all of your content material. This method permits guests to simply entry each your audio and video content material in a single place. In flip, this may enhance the consumer expertise and doubtlessly enhance engagement.
Plus, you possibly can attain extra listeners by way of search engine marketing (Organic). Our advice is to make use of a CMS Organic plugin like All in One Organic (AIOSEO).
This plugin enables you to create customized Organic titles and meta descriptions for every podcast episode, add schema markup to assist search engines like google perceive your content material higher, and generate XML sitemaps to make sure all of your pages are listed.
You’ll be able to study extra about this plugin in our full AIOSEO evaluate.
Extra Well-liked Podcast Style and Format Developments
- Probably the most favored podcast varieties are comedy, information, and society and tradition.
- 79% of weekly podcast listeners within the U.S. have consumed a video podcast.
- 75% of individuals consider that video will turn into the default recording format for podcasts.
- 62% of weekly podcast listeners aged 13 and up have loved video podcasts passively, with the video enjoying within the background.
- 43% of Millennials want video podcasts over audio-only podcasts.
- 42% of Technology Z want video podcasts over audio-only podcasts.
- 31% of Technology X want audio podcasts over video podcasts.
- 25% of Child Boomers want video podcasts over audio-only podcasts.
- 17% of podcast hosts document their episodes in each audio and video codecs.
- The preferred podcast exhibits on this planet embody The Joe Rogan Expertise, Clueless, The Tucker Carlson Present, So Supernatural, and Rotten Mango.
Professional Tip: Want a hand to create an superior web site on your podcast? Let our workforce at WPBeginner Professional Companies design a website that’s handsome, safe, and optimized for search engines like google. Guide a free session with us immediately.
Meet Your Viewers: Podcast Listener Demographics and Habits
Now, let’s have a look at who’s listening to podcasts and once they’re tuning in. This info can assist you create content material that matches your viewers’s life-style.
8. Most individuals take heed to podcasts whereas doing house responsibilities (77%), cooking (74%), or exercising (62%).
This implies your listeners are sometimes multitasking whereas they tune in.
As a web-based content material creator, maintain this in thoughts if you’re making your podcast.
Your viewers won’t all the time offer you their full consideration, so attempt to maintain your content material clear and straightforward to observe. It’s a good suggestion to make use of a conversational tone and keep away from advanced concepts that want visible aids.
9. 68% of listeners take heed to a podcast episode from begin to finish.
That is surprisingly excessive in immediately’s world, the place consideration spans are getting shorter and plenty of customers want fast, bite-sized content material. However podcasts appear to go towards the pattern, preserving listeners hooked for longer durations.
So, how do you retain your podcast participating from begin to end?
Take into consideration your favourite podcasters. Why do you retain listening to them? Usually, it’s as a result of they inform fascinating tales, share distinctive insights, or make you are feeling such as you’re a part of a dialog.
Identical to a weblog put up, you want to seize consideration to start with, have a transparent construction, but in addition incorporate some private contact to make it really feel such as you’re speaking with an actual human.
Additionally, it’s a good suggestion to make use of music breaks or quick segments to maintain issues contemporary.
Josh Horowitz from the Glad, Unhappy, Confused podcast is a good instance of this. He has a ‘Profoundly Random Questions’ section the place he asks actors and filmmakers surprising questions so as to add a enjoyable twist to the interview.
10. 36% of listeners say they’ve tried a way of life change due to a podcast they listened to.
For enterprise house owners, that is nice information. It signifies that should you go on a podcast, you’ve got an actual probability to elucidate your model or product in-depth, present the way it can assist the viewers, and count on nice outcomes.
After all, this implies you want to select the correct podcast to work with. Search for exhibits that match your goal market. The podcast’s viewers must be just like your excellent clients. This fashion, you’re extra prone to attain individuals who can be focused on what you need to supply.
11. Individuals who take heed to podcasts at the very least 1x every week are sometimes trendsetters who prefer to suggest merchandise, keep knowledgeable, and host social occasions.
These listeners should not simply passive shoppers. They’re lively individuals of their communities, each on-line and offline. When you can win them over, you’re not simply changing a listener right into a buyer however doubtlessly accessing their whole community.
For instance, these frequent podcast listeners can turn into your model ambassadors. In the event that they like your product or content material, they’re prone to share it with their family and friends. This word-of-mouth advertising could be very highly effective and cost-effective.
Additionally, since these listeners keep updated with present affairs and traits, they’re usually open to new concepts and merchandise. This implies they may be extra keen to check out your choices, particularly should you current them in a fascinating means by means of a podcast.
12. Podcast listeners take heed to round 7 hours of podcast content material every week on common.
That’s like watching about three full-length motion pictures each week!
As identified earlier, most individuals take heed to podcasts whereas doing different duties. This implies podcasts can seize the viewers’s consideration throughout instances which may in any other case be unproductive. For advertisers, this can be a golden alternative to achieve shoppers once they’re engaged however not visually distracted.
We are going to dive deeper into podcast promoting later on this article. For now, simply know that these listening habits make podcasts a sexy platform for getting your message on the market.
Extra Podcast Viewers Knowledge and Info
- People aged 13 and up spend 18% of their audio time on streaming music, 14% on YouTube music, and 10% on podcasts.
- The fastest-growing age group for podcast listeners is 13 to 17 years outdated.
- Frequent podcast listeners (1x every week) are usually extra educated, higher employed, and earn greater than the typical U.S. grownup.
- 73% of customers hear on smartphones, 71% use headphones, whereas 29% use audio system.
- 87.88% of listeners tune in each privately and publicly. 96.21% hear in non-public places, whereas 91.67% hear in public locations.
- Early evenings on weekdays are the most well-liked listening time (93.18%). Weekend mornings are the least standard (73.48%).
- 77% of US weekly podcast listeners have binge-listened to a podcast. Fiction and true crime are the most well-liked for binging.
- Listeners usually use about 45-120 MB of knowledge per hour when streaming podcasts.
- 73% of engineers take heed to work-related podcasts each week.
Podcast Discoverability: How Listeners Discover New Exhibits
To develop your podcast viewers, you want to know the way listeners uncover new exhibits. Listed below are some podcast discoverability traits you must know:
13. Many individuals discover podcasts by means of web searches (49%) and social media suggestions (48%).
This knowledge exhibits the ability of word-of-mouth advertising. When your listeners love your content material, they’re prone to share it with others.
Nevertheless it additionally highlights the significance of utilizing the correct key phrases in your podcast titles and descriptions on streaming apps and web sites.
That’s why we strongly suggest making a podcast web site to spice up your discoverability. By embedding your audio recordsdata and optimizing your website for search engines like google, you possibly can create a brand new visitors supply and entice listeners who’re looking for matters you cowl.
If you wish to discover key phrases which might be related to your podcast content material, LowFruits is a good choice. This instrument can analyze numerous search pages in bulk and see the place you’ve got the best probability of rating.
Don’t neglect about social media. Creating quick, participating snippets of your podcasts and importing them as reels on Instagram or TikTok can assist you attain new audiences.
These platforms are nice for showcasing your character and giving potential listeners a style of what your podcast presents.
When you do determine to create quick snippets for social media, we additionally counsel embedding these shorts in your web site. This could present web site guests with a fast preview of your podcast content material in your homepage.
You’ll be able to simply accomplish this utilizing the Smash Balloon plugin. In addition to embedding video content material in your web site, you may also customise how the video participant seems to be to match your web site design.
You’ll be able to study extra about this social media plugin in our Smash Balloon evaluate.
14. YouTube is the highest platform for podcast discovery, with 33% of weekly listeners preferring it over Spotify (25%) and Apple Podcasts (16%).
Whereas YouTube is main, numerous listeners nonetheless want Spotify and Apple Podcasts, particularly once they’re on the go or don’t have YouTube Premium to play audio within the background.
To maximise your attain, take into account a multi-platform method. You’ll be able to add your video content material to YouTube but in addition distribute your audio to standard podcast platforms like Spotify and Apple Podcasts. This technique ensures you’re catering to totally different listener preferences and habits.
Word that we by no means suggest importing a video to your CMS web site, particularly in case your podcasts are longer than 20 minutes. This could decelerate your server and your website general.
15. Most podcasters publish on weekdays between 2 AM and 5 AM to extend visibility on podcast apps.
Identical to testing the very best time to publish a weblog put up, it’s necessary to check totally different days and instances to launch your podcast episode.
Take note of when your episodes get probably the most listens or downloads within the first 24-48 hours after launch. This knowledge can assist you identify when your particular viewers is almost certainly to interact with new content material.
Do not forget that the very best time can differ relying in your target market and their habits. For instance, in case your podcast is geared toward working professionals, releasing it early within the morning would possibly work properly as individuals can obtain it for his or her commute.
Additionally, take into account the time zones of your main viewers. When you have a world viewers, you would possibly have to discover a time that works throughout a number of time zones.
16. Apple Podcasts leads in podcast downloads with 70.8%, adopted by Spotify at 8.9%, and different platforms at 5.9%.
On the planet of podcasts, a ‘obtain’ occurs when somebody saves an episode to their gadget or begins streaming it. This quantity is necessary as a result of it exhibits how many individuals are literally listening to a podcast.
Apple Podcasts has such a excessive share of downloads for just a few causes. First, it comes pre-installed on all Apple units, that are very fashionable. Secondly, Apple was one of many first huge corporations to help podcasts, so it has a head begin.
Regardless that Spotify is rising in recognition for podcasts, it’s nonetheless catching as much as Apple. Different platforms have smaller shares, however they’re nonetheless necessary for reaching totally different audiences.
Extra Podcast Discoverability Statistics
- Apple Podcasts hosts over 2,600,000 podcasts.
- 71% of individuals discover podcasts by means of suggestions from family and friends.
- 69% uncover new podcasts by listening to different podcasts.
- 67% of listeners say their favourite podcasts have their very own Instagram accounts.
- 59% of individuals discover podcasts by means of streaming companies.
- 40% of listeners discover new podcasts utilizing in-app search bars.
- Persons are extra prone to begin listening to new exhibits in January, March, July, and October, usually matching up with seasonal occasions like the brand new 12 months, summer time, and vacation season.
Key Podcast Metrics: Methods to Measure Success
Identical to you’d monitor your web site’s visitors and engagement, keeping track of your podcast’s metrics helps you make knowledgeable choices about your content material and technique.
Let’s have a look at some key metrics that may assist decide your podcast’s success and information your future efforts.
17. The highest 3 methods podcasters measure success are a spike in obtain numbers, an e-mail from a listener, and a constructive ranking and evaluate.
Podcasters worth these metrics as a result of they supply tangible proof of viewers engagement and progress. Obtain spikes point out elevated curiosity, listener emails present private influence, and constructive scores enhance visibility and credibility.
When you obtain a constructive ranking or evaluate, it’s an excellent thought to show it in your web site as social proof. This could encourage new listeners to offer your podcast a strive.
For extra info on learn how to showcase these critiques successfully, you possibly can learn our article on learn how to create a critiques web page in CMS.
Getting emails from listeners is especially helpful because it signifies a deep connection along with your content material. To make it straightforward for customers to achieve out by way of e-mail, you possibly can create an easy-to-use contact type in your web site with a plugin like WPForms.
This manner plugin has numerous contact type templates, so you possibly can select one which fits your wants greatest. Plus, the drag-and-drop performance makes it straightforward to customise the shape to your precise preferences.
18. 71% of weekly podcast listeners tune in inside 24 hours of an episode’s launch, which could be a benchmark for measuring your podcast’s engagement.
In case your podcast achieves comparable or larger numbers, it suggests your listeners are extremely engaged and keen on your content material.
There are a number of methods you possibly can enhance the numbers for this metric. You’ll be able to create social media accounts to tell followers about new episodes or an e-mail record to ship direct notifications, making certain they by no means miss your newest content material.
Or you possibly can even begin a membership system in your web site.
Right here at WPBeginner, we use a video membership website with MemberPress, which has considerably helped us develop our e-mail record.
This method can flip informal followers into tremendous ones who tune in instantly upon launch. Plus, you possibly can take this chance to supply extra worth on your followers as a content material creator, like unique bonus content material, early entry to episodes, behind-the-scenes footage, and even stay Q&A classes.
These further perks not solely encourage listeners to interact rapidly with new content material but in addition foster a stronger, extra loyal group round your podcast.
Extra Podcast Success Metrics to Monitor
- On common, podcasts get round 141 downloads of their first 30 days.
- The highest 1% of podcasts get almost 4,000 downloads inside 7 days of launch.
- Inside 7 days of launch, greater than 30 downloads places you within the high 50% of podcasts.
- Greater than 115 downloads inside 7 days places you within the high 25% of podcasts.
- Greater than 470 downloads inside 7 days places you within the high 10% of podcasts.
- Greater than 1,100 downloads inside 7 days places you within the high 5% of podcasts.
- Greater than 4,782 downloads inside 7 days places you within the high 1% of podcasts.
- Podcasters’ 4th most most well-liked option to measure success is nice suggestions from listeners on social media.
- Gaining a brand new patron is the fifth most most well-liked means podcasters measure success.
- Making a product sale is the sixth most most well-liked means podcasters measure success.
- Getting a buyer lead is the seventh most most well-liked means podcasters measure success.
- The variety of likes an episode will get on social media is the eighth most most well-liked means podcasters measure success.
Mic to Cash: Podcast Promoting and Monetization Developments
One of many the reason why manufacturers need to podcasts as a content material advertising technique is their potential to drive engagement and conversions. This part will present you simply how efficient podcasts could be for promoting and monetization.
19. 46% of people that take heed to podcasts month-to-month say the adverts aren’t annoying, which is 23% larger than for YouTube adverts.
Podcast adverts are sometimes seamlessly woven into the content material, making them really feel much less intrusive than pre-roll or mid-roll video adverts. Audio adverts additionally don’t interrupt the visible expertise like video adverts do, making them really feel much less intrusive general.
This larger advert tolerance makes podcasts a sexy platform for advertisers. So should you’re a CMS blogger, beginning a podcast could be a option to diversify your revenue streams and supply advertisers a extra participating platform to achieve your viewers.
20. On Spotify, 93% of listeners who interact with podcast content material additionally interact with the adverts promoted in these podcasts.
The explanation for this excessive engagement fee? Spotify’s knowledge exhibits that 63% of individuals belief their favourite podcast host greater than their favourite social media influencer.
That being stated, this doesn’t imply you possibly can simply promote any product that desires to give you cash. Audiences nonetheless worth content material that exhibits authenticity they usually can belief. It’s higher to solely work with manufacturers that align with your personal values and be clear about sponsored content material.
21. 80% of listeners have visited a web site a number of instances after listening to a podcast advert.
To maximise this potential as a enterprise proprietor, make certain your touchdown web page is tailor-made to the podcast viewers. You’ll be able to simply create a personalized web page utilizing SeedProd.
This instrument permits you to add customized dynamic content material, comparable to ‘Hey [Podcast Name] listener!’ to make guests really feel welcomed and acknowledged.
This private contact can enhance the chance of holiday makers exploring your website additional, signing up for newsletters, or making purchases.
It’s also possible to use OptinMonster to arrange an exit-intent popup, which is able to seem when a customer is about to go away your website.
This fashion, you possibly can seize potential leads who would possibly in any other case have left with out participating. You might supply a particular low cost code talked about in your podcast or a free useful resource associated to the podcast subject.
22. 15% of podcast listeners would pay between $10 and $25 to come back to a stay recorded occasion.
A stay podcast occasion is when a podcast is recorded in entrance of an viewers. These occasions are standard as a result of they offer followers an opportunity to see their favourite hosts in individual and be a part of the present.
Dwell occasions can enhance a podcast’s revenue by means of ticket gross sales, merchandise, and generally even sponsorships. Additionally they assist construct a stronger group across the podcast, which might result in extra loyal listeners and higher alternatives for future monetization.
Nevertheless, organizing these occasions could be costly, particularly with regards to discovering an appropriate venue. That’s why many podcasters in the identical area of interest usually workforce up.
A great instance is the BBE Dwell Podcast Pageant, which brings collectively exhibits like Cross the Meerkat, Get the Gist, and Fashion In Progress. By becoming a member of forces, they will share prices and entice a bigger viewers, making the occasion extra financially viable and thrilling for attendees.
Extra Podcast Monetization Statistics
- It’s estimated that podcasting advert income will hit the $4 billion mark by the top of 2024.
- Advertisers will spend $2.28 billion on podcasts in 2024, marking 15.9% year-over-year progress.
- Podcasts make up 5.1% of US adults’ every day digital media time, however solely 0.8% of digital advert spend. This hole means that podcast promoting is undervalued regardless of its revenue potential.
- 46% of individuals have purchased a product after listening to an advert or a sponsorship on a podcast.
- 52% of podcast listeners stated they’re prone to take suggestions immediately from podcast hosts.
- 71% of podcast listeners are keen to study extra in regards to the manufacturers that publicize on podcasts, larger than another medium.
- 65% of listeners indicated they’re prone to search for extra details about manufacturers that publicize in podcasts.
- 59% of listeners would suggest manufacturers marketed on podcasts to others.
- 53% of listeners can be prone to buy from a model they heard marketed on a podcast.
- 42% of podcast adverts had been to drive model consciousness, in contrast with 39% for direct responses and 12% for branded content material.
- 70% of advert income comes from podcasts that put up bi-weekly or weekly episodes.
- Within the US, the best advert income share for podcasts comes from the Sports activities style (15%), adopted carefully by Society & Tradition and Comedy (each at 14%), with Information & Politics taking over 12% of the share.
Worldwide Podcast Stats: Which Nation Has the Most Listeners?
Now we’ll discover how podcasts are doing around the globe. The numbers would possibly shock you.
23. There are 504.9 million podcast listeners worldwide.
That’s greater than all the inhabitants of the USA and Canada mixed. It’s like having one in each 15 individuals on Earth tuning into podcasts.
This enormous quantity exhibits simply how standard podcasts have turn into globally, crossing a number of language and cultural obstacles.
24. In South Africa, 68% of individuals are common podcast listeners, the best fee of any nation surveyed.
This excessive share may be as a consequence of South Africa’s robust radio tradition. Podcasts supply an analogous audio expertise however with extra various and on-demand content material, making them a pure match for South African listeners.
25. Indonesia leads in podcast consumption, with 57% of its inhabitants listening for at the very least an hour weekly.
This excessive fee in Indonesia could possibly be due to the nation’s younger, tech-savvy inhabitants and enhancing web entry. Podcasts supply a option to entry various content material and study new issues with out spending a lot cash, which appeals to many Indonesians.
The nation’s visitors congestion in main cities may also play a task, as podcasts present leisure throughout lengthy commutes.
Extra International Podcast Listening Developments
- Within the USA, 42% of People aged 12 and older have listened to a podcast up to now month.
- 79% of individuals within the US take heed to podcasts on their smartphones.
- The preferred podcast genres within the US are comedy, society and tradition, information, true crime, and sports activities.
- People take heed to podcasts at a median fee of 39%.
- Canadians are slower to undertake podcasts, with solely 31% listening a couple of hour per week.
- In Europe, Romania stands out with 47% of its inhabitants being podcast listeners, considerably larger than the typical amongst all shoppers.
- Center Japanese international locations have excessive podcast listening charges. Saudi Arabia leads at 59%, adopted by Egypt at 56%, UAE at 53%, and Morocco at 45%. Solely Lebanon is beneath common at 31%.
Sources:
Backlinko,
Demand Sage,
Digiday,
Edison Analysis,
eMarketer,
Frontiers,
Headliner,
Influencer Advertising and marketing Hub,
Loopex Digital,
Oberlo,
Pew Analysis,
Podcastle,
Podcast Index,
Quill Podcast Company,
RAJAR,
Spotify,
Statista,
The Podcast Host,
Wondershare,
YouGov
We hope this final record of podcasting statistics and traits can assist you begin and develop your personal podcast enterprise.
When you’re in search of extra insights to optimize your on-line presence, you possibly can try these different analysis guides:
Uncover Extra Analysis Guides
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