How to Add Trust Badges to Checkout Pages in WordPress (& Boost Sales)

Trying to increase your on-line retailer’s conversion charges? You’re not alone. After we first began promoting merchandise on-line, we seen that many guests would abandon their carts proper at checkout.

The explanation? They weren’t certain if they might belief our web site with their fee info.

That’s after we found the facility of belief badges. After including them to our checkout pages, we noticed a right away enchancment in gross sales. These small however highly effective symbols assist reassure clients that their transactions are safe and bonafide.

And fortuitously, including belief badges to your Blogging platform checkout pages isn’t difficult in any respect. Whether or not you’re promoting bodily merchandise or digital downloads, this step-by-step information will present you methods to arrange belief seals in Blogging platform.

You’ll study which badges work finest and the place to position them for max influence. By the top of this tutorial, you’ll have every thing you want to increase your retailer’s credibility and improve your gross sales.

Earlier than we dive into the newbie’s information, listed below are some fast hyperlinks that will help you navigate to the sections that you just’re fascinated with:

What Are Belief Badges?

Belief badges are visible components or icons designed to reassure guests that your web site or on-line retailer is safe, dependable, and credible. You’ve gotten most likely seen them on checkout pages, product pages, and even web site footers.

They usually embody badges like ‘Safe Checkout,’ ‘Cash-Again Assure,’ ‘Verified Vendor,’ or ‘Free Transport.’ These symbols act as refined however highly effective alerts that assist clients really feel protected making a purchase order out of your retailer.

Belief badges are particularly essential for on-line shops as a result of clients are sharing delicate info like bank card particulars.

A well-placed belief badge, reminiscent of one displaying your web site makes use of SSL encryption or is backed by a good fee processor, can ease issues and assist to scale back cart abandonment.

Even small design decisions, like including a PayPal or Stripe brand, can have a huge impact on buyer confidence.

Blogging platform makes it straightforward so as to add belief badges utilizing plugins, widgets, and even customized code.

Whether or not you run a WooCommerce retailer or promote digital merchandise with Straightforward Digital Downloads, including belief badges is a straightforward step that may immediately have an effect on your gross sales.

The Advantages of Utilizing Belief Seals in Your On-line Retailer

Including belief badges to your Blogging platform web site is about greater than trying skilled. It additionally provides your clients the boldness to take the following step.

When guests belief your web site, they’re extra more likely to stick round, make a purchase order, and even return for extra.

Listed below are some key advantages of utilizing belief badges in your web site:

• ✔️Scale back Cart Abandonment: One of many largest causes clients abandon their carts is concern of fraud or safety issues. Displaying belief badges like ‘Safe Checkout’ or ‘SSL Secured’ reassures them that their info is protected.
• ✔️Increase Conversions: Belief badges immediately influence your gross sales. When clients see that your retailer is verified or gives ensures, they really feel extra assured shopping for from you. In truth, a research discovered that including belief badges to checkout pages elevated conversions by as much as 42%.
• ✔️Construct Credibility: Badges like ‘Verified Vendor’ or these from well-known fee processors (like PayPal or Stripe) make your web site look extra credible.
• ✔️Encourage Repeat Purchases: When clients have a constructive, reliable expertise, they’re extra more likely to come again. Badges like ‘Cash-Again Assure’ or ‘100% Satisfaction Assured’ inform patrons that you just stand by your merchandise and may construct long-term loyalty.
• ✔️Enhance Perceived Worth: Belief badges additionally enhance how clients view your services and products. A badge like ‘Free Transport‘ has a psychological increase as a result of customers love the thought of getting extra worth with out extra price.

Kinds of Belief Badges That You Can Use

You should needless to say not all belief badges are created the identical, and every serves a selected objective to deal with totally different buyer issues. From safety to delivery ensures, the kind of belief badge you utilize could make a giant distinction in how clients understand your retailer.

Listed below are among the most typical sorts of belief badges used on Blogging platform websites.

Safe Checkout Badges

One of many largest issues for purchasers on the subject of on-line purchasing is whether or not their private and fee info is protected. That is the place safe checkout badges come into play.

These badges, usually displayed as a padlock icon or labeled with ‘SSL Secured,’ let consumers know your web site is utilizing SSL encryption to guard delicate knowledge.

In Blogging platform, safe checkout badges may be routinely added in case you are utilizing a dependable SSL certificates.

Many internet hosting suppliers even embody SSL without cost.

Pairing this with a visual badge in your checkout web page makes it clear to clients that their fee particulars are protected from hackers or breaches.

Fee Processor Badges

One other layer of reassurance comes from utilizing fee processor badges. Logos from trusted fee suppliers like PayPal or Stripe inform clients that their transactions are being dealt with by well-known and safe methods.

As an example, we use a ‘PayPal Verified’ brand on the MonsterInsights checkout web page. This instantly ensures clients that they’ve the choice to pay securely by a trusted platform.

This straightforward addition could make all of the distinction when a hesitant shopper is deciding whether or not or to not full their buy.

Credit score Card Emblem Badges

One other concept for belief badges is to show bank card brand badges in your checkout web page. These badges, like Visa, MasterCard, American Specific, and others, let clients know that they’ll securely make funds utilizing their most popular card.

It helps guests really feel extra assured about sharing their fee info since they acknowledge these main fee manufacturers. It’s a easy approach to present that your web site helps protected and safe transactions.

We suggest inserting these card logos the place they’re straightforward to identify, like close to the fee choices or checkout button.

Buyer Satisfaction Badges

Buyer satisfaction badges are an effective way to spice up confidence and encourage individuals to make a purchase order. These badges sign to potential patrons that your retailer values their expertise and gives dependable companies.

As an example, Cash-Again Assure is a buyer satisfaction badge that reassures clients that if they don’t seem to be pleased with their buy, they’ll get their a reimbursement.

Equally, a Free Transport Badge can immediately make your retailer extra interesting. It’s a simple approach to improve conversions by highlighting a profit that many shoppers search for when purchasing on-line.

You may as well add a Verified Vendor Badge when you have a retailer on a platform like Etsy. It will let you present that your retailer is credible and reliable.

Consumer and Companion Emblem Badges

Displaying your purchasers’ logos in your web site is a strong approach to construct credibility and belief.

When potential clients see that well-known manufacturers or firms work with you or are utilizing your product, it provides your small business a stamp of approval.

For instance, at OptinMonster, we present an inventory of logos of all of the well-known manufacturers which are utilizing our product.

Third-Celebration Endorsement Badges

Third-party endorsement badges are one other device for bettering your credibility. They present that your small business has been acknowledged or permitted by an exterior group or knowledgeable.

These badges act as impartial validation that your services or products meet sure requirements, making potential clients really feel extra assured about their buy choices.

As an example, seals from trusted organizations, just like the Higher Enterprise Bureau (BBB) or safety certification seals (like Norton or McAfee), can go a great distance in reassuring clients that your web site is protected.

If your small business has received any business awards or been featured in prime publications, then you can too present these badges. They are going to function proof that specialists or influencers in your discipline acknowledge your small business’s high quality and success.

Technique 1: Learn how to Add Tailored Belief Badges to Checkout Pages in WooCommerce (Tailored Code)

When you’ve already designed your WooCommerce checkout web page and need to add belief badges to it, then that is the strategy for you. It’s additionally a free methodology if you happen to don’t need to spend money on a devoted WooCommerce plugin like FunnelKit (Technique 2).

We’re going to be working with customized code right here, which generally is a bit dangerous and even break your web site. That’s why we’re going to make use of WPCode.

It’s the finest Blogging platform code snippets plugin in the marketplace. After thorough testing, now we have concluded that it’s the best and most secure approach so as to add customized code. To study extra, see our WPCode evaluation.

Word: Understand that additionally, you will want so as to add your personal belief seal photos to the Blogging platform media library. For particulars, see our information on methods to correctly add photos in Blogging platform.

First, you want to set up and activate the WPCode plugin. For step-by-step directions, see our tutorial on methods to set up a Blogging platform plugin.

Upon plugin activation, head over to the Code Snippets » + Add Snippet web page from the Blogging platform dashboard.

Right here, click on the ‘Use Snippet’ button below the ‘Add Your Tailored Code (New Snippet)’ possibility.

You’ll now be directed to a brand new display the place you need to add a code snippet identify. This identify will solely be to your identification and won’t be proven to any customers.

Then, select ‘HTML Snippet’ because the ‘Code Kind’ from the popup.

Go forward and add the next customized code into the ‘Code Preview’ field:

<div class="wpcode-trust-badge" type="text-align: middle;">
	<img src="/wp-content/uploads/2025/03/trust-badge.png" width="100" alt="Trusted" />
</div>

After that, be sure you exchange the placeholder picture URL with the URL of your belief badge picture to show it accurately on the checkout web page.

Understand that you’ll have to add the belief badge picture to your WooCommerce retailer and retrieve its URL from the Blogging platform media library. When you’re uncertain how to do that, try our tutorial on methods to get the URL of photos you add in Blogging platform.

You may add as many belief badge photos as you want.

Now, scroll all the way down to the ‘Insertion’ part and select the ‘Shortcode’ possibility.

Then, toggle the ‘Inactive’ swap to ‘Lively’ and click on the ‘Save Snippet’ button.

When you do this, WPCode will generate a shortcode that you can be including to your WooCommerce checkout web page.

Merely click on the ‘Copy’ button and retailer the shortcode someplace protected.

Now, open your retailer’s checkout web page within the Blogging platform block editor.

Right here, you want to select an appropriate place throughout the checkout block to show your belief badge, making certain it’s extremely seen to clients.

Whereas the ‘Shortcode’ block isn’t accessible on this part, the belief badge shortcode will nonetheless work accurately when positioned inside a ‘Paragraph’ block.

Lastly, click on the ‘Replace’ or ‘Publish’ button to retailer your modifications.

Now, go to your WooCommerce retailer to see the belief badges in motion.

Technique 2: Learn how to Add Belief Badges to WooCommerce Checkout Pages (Add-on Technique)

If you wish to add belief badges to your WooCommerce checkout web page with out utilizing customized code, then FunnelKit Funnel Builder is a good possibility.

It comes with professionally designed checkout templates that already embody belief badges, serving to you create a high-converting checkout expertise with minimal effort.

Understand that this model will contain creating a wholly customized WooCommerce checkout web page. So, if you happen to simply need to add belief badges to your current checkout web page, then please go to Technique 1.

We’ve examined FunnelKit rather a lot over time, and it’s a terrific device for bettering your WooCommerce retailer. For particulars, see our full FunnelKit evaluation.

First, you want to set up and activate the FunnelKit Funnel Builder plugin. For particulars, see our tutorial on methods to set up a Blogging platform plugin.

When you’ve activated the plugin, you want to go to the FunnelKit » Retailer Checkout web page and click on the ‘Create Retailer Checkout’ button.

Now you can select from any of FunnelKit’s professionally designed checkout web page templates.

To take a better have a look at the belief badges for every template, merely click on the ‘Preview’ button.

We’re utilizing the Hific template, which has a number of belief badges associated to safety.

Once you discover a template you need to use, go forward and click on on the ‘Import This Funnel’ button.

Doing it will present a immediate on the display.

Go forward and click on the ‘Start’ button. When you do this, sort within the identify to your retailer’s checkout web page.

You’ll now have the ability to edit the checkout web page in line with your liking.

For step-by-step directions, see our information on methods to customise checkout pages in WooCommerce.

As soon as you’re performed, head again to the Retailer Checkout web page and click on on the ‘Draft’ button.

Then, select the ‘Publish’ possibility from the dropdown menu.

Now, go to your WooCommerce retailer to see the customized checkout web page.

Right here, you will note the belief seals on the backside.

For extra particulars on getting essentially the most out of FunnelKit, see our information on methods to make a high-converting gross sales funnel in Blogging platform.

Technique 3: Learn how to Add Belief Badges to Checkout Pages for Digital Merchandise

When you promote digital items with Straightforward Digital Downloads (EDD), then it’s really tremendous straightforward so as to add belief badges to your checkout pages. You’ll simply have to just remember to first have a useful retailer for promoting digital downloads in Blogging platform.

You’ll additionally want the WPCode plugin as a result of it comes with built-in EDD areas that make it even simpler so as to add belief badges to your retailer.

Essential: Understand that additionally, you will want so as to add your personal belief seal photos to the Blogging platform media library. For particulars, see our information on methods to correctly add photos in Blogging platform.

First, you will want to put in and activate the WPCode plugin. For particulars, see our information on methods to set up a Blogging platform plugin.

Upon plugin activation, go to the Code Snippets » + Add Snippet web page and select the ‘Add Your Tailored Code (New Snippet)’ possibility.

Then, choose ‘HTML Snippet’ because the code sort.

Now, merely add the next customized code into the ‘Code Preview’ field:

<div class="wpcode-trust-badge" type="text-align: middle;">
	<img src="/wp-content/uploads/2025/03/trust-badge.png" width="100" alt="Trusted" />
</div>

When you do this, be sure so as to add the URL of your belief badge picture from the media library. When you’re undecided the place to search out it, then please see our information on methods to get the URL of photos you add in Blogging platform.

Then, scroll all the way down to the ‘Insertion’ part and select the ‘Auto Insert’ mode.

After that, you want to increase the ‘Location’ part and swap to the ‘eCommerce’ tab.

Subsequent, scroll all the way down to the ‘Straightforward Digital Downloads’ part and choose the ‘After the Checkout Cart’ possibility. Now, your belief badges will routinely be added to your EDD checkout web page.

When you’re utilizing the free model of WPCode, you then’ll want to repeat the WPCode shortcode and paste it into your checkout web page. For particulars, see our information on methods to add shortcodes in Blogging platform.

Go forward and toggle the ‘Inactive’ swap to ‘Lively’ from the highest.

Then, click on the ‘Save Snippet’ button to retailer your settings.

Now, go to the checkout web page in your digital downloads retailer.

Right here, you’ll discover that the belief badges are displaying in your chosen location.

Bonus Ideas for Utilizing Social Proof in Your On-line Retailer

Utilizing random icons in your checkout web page received’t routinely increase conversions. As an alternative, you want the appropriate belief alerts in the appropriate locations.

Listed below are just a few tricks to get essentially the most out of social proof in your Blogging platform retailer:

• 🎨Match the Badges to Your Retailer’s Visuals: Belief badges ought to stand out simply sufficient to seize consideration with out clashing along with your design. Keep away from outsized, pixelated, or mismatched badges that make your checkout web page look cluttered.
• 🔥Check and See What Works Finest: Not all badges work the identical for each retailer. Strive totally different placements, designs, and messaging to see what resonates along with your clients. A/B testing can assist you discover the proper mixture.
• ⭐Present extra social proof with buyer critiques. Exhibiting constructive critiques from joyful clients may also persuade consumers to finish their purchases. For particulars, see our information on methods to present Google, Fb, and Yelp critiques in Blogging platform.
• 💰Present real-time buy notifications. Exhibiting customers that different clients are shopping for your merchandise can persuade them to do the identical. Discover ways to do that in our information on methods to create a dwell sale notification in WooCommerce.

Associated Guides for Boosting Gross sales in Blogging platform

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