Good enterprise house owners know that lead magnets like ebooks and PDFs are an effective way to seize leads, develop your mailing record, and comply with up with guests lengthy after they go away your web site.
That appears nice, however what about truly designing professional-looking lead magnets that individuals will WANT to obtain? That simply sounds intimidating.
Perhaps that’s why so many web site house owners rent a designer to create lead magnets for them. Whereas this may give nice outcomes, it’s not sensible when you have a smaller finances or need to maximize your ROI (return on funding).
Wouldn’t or not it’s simpler if you happen to might simply create the lead magnets your self?
On this article, we’ll share our step-by-step information to creating lead magnets that convert, primarily based on the teachings we’ve discovered from making our personal lead magnets.
We’ll cowl every little thing from creating ebooks to useful resource guides, lookbooks, and different downloadable assets while not having any design or coding expertise.
Avoiding The Lead Magnet Cash and Time Pit: The right way to Get Actual Return on Funding
Lead magnets like ebooks, electronic mail templates, and different downloadable recordsdata open a channel of communication between you and potential clients. You possibly can proceed utilizing this channel lengthy after they’ve left your web site.
However what if you happen to’re not a designer? We’ve spoken with plenty of Blogging platform customers who really feel like they might want to pay somebody to create skilled designs.
Sadly, this may be fairly costly for small enterprise house owners. In reality, this strategy means you lose cash earlier than you’ve even created your first lead magnet.
Even if you happen to do have the advertising and marketing finances, getting a designer up to the mark takes time. It’s essential discover the proper particular person, clarify what you need, evaluation their work, present suggestions, and test their edits – that’s all time that you possibly can spend rising what you are promoting.
That’s why we need to present you the way to create lead magnets your self.
With a lead magnet device reminiscent of Beacon, you are able to do precisely that. Merely select a ready-made template, add your content material within the user-friendly editor, and publish your lead magnet – it’s as straightforward as that.
Even higher, whenever you create a lead magnet your self, you’ll be able to edit it at any level.
Must replace an outdated statistic? Need to add some bonus content material? Planning to place a contemporary, vacation spin on an older lead magnet? Simply open it in your lead magnet builder and make these modifications your self.
Prepared to start out capturing emails and leads proper now? On this step-by-step information, we’ll present you the way to create all types of lead magnets, together with ebooks, checklists, video lookbooks, useful resource guides, and far more.
Listed below are all of the steps we’ll undergo on this information:
Step 1: Select the Proper Lead Magnet Device
Step one is selecting the best lead magnet builder.
At WPBeginner, we’ve been rising our electronic mail record with lead magnets for years and have tried all types of instruments within the course of. As you’ve in all probability already guessed, we imagine that Beacon is the perfect lead magnet builder we’ve ever labored with (if you wish to study extra, then we cowl this intimately in our Beacon evaluation).
We love how Beacon enables you to create all types of lead magnets reminiscent of ebooks, useful resource guides, checklists, electronic mail templates, and video lookbooks.
It is a huge win, as in our expertise, each lead is on the lookout for one thing completely different. By providing a spread of lead magnets, you stand the absolute best probability of capturing that lead.
Beacon can be straightforward to make use of, comes with a ton of ready-made templates, and may convert your present weblog posts into lovely lead magnets with only a few clicks.
When it comes to saving cash, Beacon has a ‘free without end’ plan that permits you to create 1 new lead magnet each single month, with limitless choices.
Merely head over to the Beacon web site and create a free account to get began.
With that executed, simply log in to the Beacon dashboard, and also you’re able to create your first lead magnet.
Step 2: Select Your Lead Magnet Format
To get began, it is advisable to click on the ‘Create New…’ button within the top-right nook. Then, choose ‘Lead Magnet.’
Beacon will now present all of the several types of lead magnets you’ll be able to create.
It doesn’t matter what possibility you select, Beacon has a spread of ready-made templates inside that class. All these templates are totally customizable, so you’ll be able to fine-tune them simply in Beacon’s drag-and-drop editor.
All through this information, we’ll be creating an e-book. Nonetheless, the steps will probably be largely the identical it doesn’t matter what sort of lead magnet you create.
That can assist you select the proper format on your viewers, let’s shortly run by all of the completely different lead magnets you’ll be able to construct utilizing Beacon:
Workbook
Need to assist your guests work by a selected exercise? Workbooks usually include a collection of duties or questions, with area for the reader so as to add their solutions.
Workbooks are extra interactive than different lead magnets, in order that they’re a robust option to interact with potential leads. For instance, if you happen to’re a life coach, then you definately may create a workbook the place leads can plan their meals or document their each day train.
Video Lookbook
Video lookbooks allow you to current a number of movies to guests, in a pleasant format.
You too can add textual content, photos, quotes, galleries, and different content material to offer extra context or info.
Video lookbooks work notably effectively if you wish to encourage or inspire leads by sharing your model aesthetics. On this means, you need to use lookbooks as a catalog, showreel or perhaps a mini trend present, tailor-made to your particular choices.
eBook
eBooks are an effective way to share detailed info on a selected subject, in a nicely-organized format.
For instance, if you happen to run a monetary web site, then you definately may create an e-book the place every chapter deep dives into a unique money-saving technique.
Useful resource Information
A useful resource information is a group of really helpful gadgets, reminiscent of books, digital downloads, apps, and even bodily merchandise.
Persevering with the monetary theme, you may create a information that lists the highest 10 must-read finance books to assist the reader construct wealth.
Checklists
Must share actionable duties? Then a To Do record or guidelines would be the reply.
These are just like our Visibility audit guidelines or our eCommerce launch guidelines however formatted as a file that the reader can obtain and maintain without end.
E-mail templates
Need to train your viewers the way to talk higher? Beacon enables you to share pattern electronic mail templates so leads can use them in their very own campaigns.
Clean
Need to create one thing utterly completely different?
Beacon has a ‘Clean’ class that permits you to begin with a clear slate. This may increasingly even be an excellent possibility when you have very specific design necessities.
Know what sort of lead magnet you need to create? Then go forward and choose that possibility within the Beacon dashboard.
Step 3: Select a Template
After selecting a format, Beacon could ask whether or not you need to import content material out of your Blogging platform weblog or web site. It is a nice function, particularly if you wish to create a library of lead magnets, quick.
Because it’s such a helpful function, we’ll be masking it intimately on the finish of this put up. Nonetheless, to maintain issues easy simply click on ‘Skip’ if you happen to see this message.
With that executed, Beacon will present all of the templates inside your chosen class. Whereas it’s straightforward to customise these designs, selecting a template that intently matches your imaginative and prescient will prevent a ton of time.
To preview a template, go forward and click on the small magnifying glass icon beneath that template.
This opens the design as an overlay.
In case you don’t need to use the template, then click on ‘Shut.’
Merely repeat these steps till you discover the design you need to use. With that executed, click on on ‘Use this template.’
Step 4: Give Your Lead Magnet a Title
With that executed, you’ll be able to sort in a reputation on your lead magnet. This title will symbolize the lead magnet in your Beacon dashboard, so it’s a good suggestion to make use of one thing descriptive.
After typing within the title, click on on ‘Create Lead Magnet.’ Beacon will then generate a lead magnet utilizing your template and open it within the user-friendly editor, prepared so that you can customise.
Step 5: Customise the Default Template
Beacon’s easy drag-and-drop builder exhibits a reside preview of your lead magnet to the proper. On the left is a menu exhibiting all of the completely different pages that make up your lead magnet.
Relying on the template, your magnet could have already got a number of completely different pages.
To preview a web page, merely click on on its title within the left-hand menu.
To begin, we advocate clicking by the completely different pages to see precisely what’s included in your design. After that, you’re prepared to start out customizing these pages.
All of Beacon’s templates include built-in playing cards, reminiscent of Headline, Gallery, or Textual content. So as to add your individual content material or styling, merely click on to pick out the cardboard in Beacon’s reside preview.
The left-hand menu will then replace to indicate all of the settings for that individual card. For instance, if you choose a Textual content block then you definately’ll see choices to alter the font dimension, textual content shade, and spacing.
If you choose a text-based block, then you may as well delete the placeholder textual content straight within the reside preview. You possibly can then substitute it with your individual messaging.
Photographs are an effective way to catch the reader’s consideration and may make them need to proceed studying your lead magnet. That stated, most templates include placeholder photos.
To interchange these, merely click on on the Picture or Gallery card. As soon as once more, Beacon will present all of the settings you need to use to customise that card.
To interchange a selected picture, simply click on on its thumbnail within the left-hand menu.
You possibly can then click on on the ‘Add’ button, adopted by ‘Add Picture.’
With that executed, select the picture you need to use as an alternative.
In case you’re modifying a Gallery card, then you’ll be able to repeat these steps to exchange a number of placeholder photos. You too can click on on ‘Add Picture’ so as to add extra content material to the gallery.
Merely repeat these steps to customise all of the playing cards that include your template.
Step 6: Delete Undesirable Material
Usually, a template may have content material you don’t need to embrace in your lead magnet. This could possibly be an pointless card and even a complete web page.
Fortunately, it’s straightforward to delete content material in Beacon.
To take away a card, merely click on to pick out it within the reside preview. Then, click on on the ‘Delete This Card’ button on the backside left.
Do you need to make an even bigger change and delete a complete web page as an alternative?
Within the left-hand menu, merely click on on the ‘Pages’ tab.
Then, discover the web page you need to take away.
Now you can go forward and click on on its garbage can icon.
Beacon will ask whether or not you need to completely delete this web page.
In case you’re blissful to go forward, then click on on the ‘Delete’ button.
Step 7: Add Extra Pages
Need to add extra pages to your lead magnet? Simply click on on the ‘Pages’ tab after which choose the ‘Add New Screen’ button.
To save lots of time, Beacon has a spread of ready-made web page templates that you need to use.
When you can customise these templates, selecting one which intently matches your required finish end result will prevent a ton of time.
Alternatively, you can begin from scratch by deciding on the ‘Clean’ template.
It doesn’t matter what design you select, Beacon will add that web page to your lead magnet.
Need to change the place the web page seems inside your doc? Then you’ll be able to merely drag and drop that web page into a brand new place within the left-hand menu.
After that, you’ll usually need to give the web page a title. To do that, click on on its ‘Rename web page’ icon, which appears like a small pencil.
On the following display, sort within the title you need to use.
You possibly can then click on on the ‘Rename’ button.
Lastly, you could need to change the web page’s background shade, add a background picture, conceal the header, or make comparable modifications.
To do that, click on the ‘Screen Settings’ tab within the left-hand menu.
Right here, you’ll be able to change the doc’s background fashion and gradient, add a background picture, change the margins, and toggle the headers and footers.
Step 8. Add Extra Playing cards
As we already talked about, Beacon’s templates include some built-in playing cards. Nonetheless, you’ll usually need to add extra playing cards to your design.
To begin, choose the web page the place you need to add these playing cards. Then, click on on the ‘Material Playing cards’ tab within the left-hand menu.
Beacon will now show all of the playing cards you’ll be able to add to the web page, reminiscent of Textual content, Headline, Button, Quote, and Social Sharing. There are additionally playing cards that may assist you to create a pleasant format, like Dividers and Spacers.
Whenever you discover a card you need to use, merely drag and drop it onto the reside preview. You possibly can then change the cardboard’s settings within the left-hand menu or sort in some textual content if you happen to’re including a Headline or comparable card.
The ‘Material Playing cards’ tab additionally consists of containers, reminiscent of Columns and Strips. These assist to prepare your playing cards, reminiscent of arranging them into a number of columns.
To make use of a container, as soon as once more simply drag and drop it onto the reside preview. Then, click on to pick out the container and configure it utilizing the settings within the left-hand menu.
Whenever you’re proud of how the container is ready up, you’ll be able to add playing cards to it utilizing drag and drop. You possibly can create some fascinating layouts utilizing Beacon’s containers, so it’s effectively value experimenting with them.
Step 9: Publish Your Lead Magnet
Whenever you’re proud of how the lead magnet appears, it’s time to make it reside so you can begin producing leads. To try this, click on the ‘Publish’ button within the Beacon toolbar.
Beacon will now show all of the other ways you’ll be able to publish this useful resource.
Let’s run by them shortly, so you realize precisely what your choices are.
Obtain PDF
Generally, you could need to share a lead magnet by way of different channels moreover your Blogging platform web site or weblog. For instance, you may connect a lead magnet to your subsequent electronic mail publication.
In that case, you’ll be able to obtain the lead magnet as a PDF. Merely click on on ‘Obtain PDF’ after which choose ‘Generate PDF.’
After a number of moments, you’ll see a ‘Obtain’ button.
Merely give this button a click on, and Beacon will obtain the lead magnet to your native laptop, prepared so that you can share by way of any channel that helps PDFs.
Good PDF
Beacon has a singular sensible PDF possibility that lets guests entry the lead magnet straight of their internet browser by way of a hyperlink. This works notably effectively for cell customers since sensible PDFs routinely resize to swimsuit the customer’s display.
Engines like google also can index sensible PDFs, in order that they’re an effective way to spice up your Blogging platform Visibility. In reality, Beacon has a complete space the place you’ll be able to add a meta title, key phrases, and an outline to your sensible PDF.
Lastly, sharing your lead magnets as a sensible PDF signifies that Beacon can monitor how persons are interacting with it. This consists of time spent studying the doc and the supply of any inbound hyperlinks and site visitors.
To publish your lead magnet, merely choose the ‘Good PDF’ possibility after which comply with the clear onscreen directions.
Horizontal Bar
Need to promote the lead magnet throughout a number of pages and even your complete Blogging platform web site? Beacon enables you to pin an eye catching bar to the highest or backside of the browser window.
By default, this alert bar seems throughout each web page of your web site, however you’ll be able to exclude particular URLs if you happen to favor.
To get began, merely choose the ‘Horizontal Bar’ possibility after which select the template you need to use.
As all the time, these templates are totally customizable.
After selecting a design, you’ll be able to change the format and content material utilizing Beacon’s user-friendly drag-and-drop editor.
Inline Kind
Need to create a lead seize type that integrates seamlessly together with your content material?
Beacon has a spread of ready-made type templates that you may customise utilizing its drag-and-drop editor.
Whenever you’re proud of how the lead seize type appears, you’ll be able to add it to your web site utilizing customized code that Beacon creates routinely (we advocate utilizing WPCode right here).
With that stated, inline types are an excellent possibility if you wish to management precisely the place the shape seems in your web site. For instance, you may place it on a touchdown web page or halfway by a selected weblog put up.
Because it integrates seamlessly together with your web site, that is additionally an excellent possibility if you happen to don’t need to distract from the remainder of your content material.
Need to create an inline type? Then choose the ‘Inline Kind’ possibility and comply with Beacon’s clear onscreen directions.
Material Improve
A content material improve is actually a name to motion button that you simply embed into your web site’s content material.
As you’ll be able to see, content material upgrades are often fairly minimalistic, in order that they’re nice if you happen to don’t need to distract from the remainder of the web page.
When the customer clicks a button, they’ll see a popup asking for his or her contact info.
Since guests must click on two separate buttons, content material upgrades are an effective way to encourage higher engagement.
Popup Delay
Need to actually seize the customer’s consideration? Beacon can promote your lead magnet by way of a Blogging platform popup.
These popups are delayed, which implies they solely seem after the customer scrolls down or spends a sure period of time on the web page. This provides them an opportunity to discover the remainder of the content material, earlier than getting interrupted by a popup.
This method works notably effectively if the web page’s content material pertains to the lead magnet in a roundabout way. If the customer is already engaged with the present content material, then they’re extra more likely to register for the lead magnet to allow them to study extra.
To create a delayed popup, choose this feature within the Beacon dashboard after which comply with the onscreen directions.
Hyperlink Lock
In case you favor to not use types or popups, then Beacon can generate a direct obtain hyperlink on your lead magnet.
You possibly can then add this hyperlink to any button, anchor textual content, picture, or comparable content material. Alternatively, you’ll be able to share the hyperlink on any platform that helps URLs, together with social media websites. In reality, Beacon’s ‘hyperlink lock’ technique works completely, even if you happen to don’t have a weblog or web site.
When somebody clicks this hyperlink, Beacon will ask for his or her electronic mail handle with a purpose to unlock the lead magnet. As quickly as they enter this info, they’ll view and obtain your magnet.
Step 10. Construct a Lead Magnet Library, Quick
You now know the way to create efficient lead magnets, however that’s just the start. Beacon also can convert present weblog posts into lead magnets. You possibly can both import a single put up into Beacon or import a number of posts after which mix them into the final word useful resource.
To make this even simpler, Beacon has a devoted Blogging platform plugin that may import your posts and pages with only a few clicks.
The very first thing it is advisable to do is set up and activate the Beacon plugin. For extra particulars, take a look at our information on the way to set up a Blogging platform plugin.
With that executed, go to Beacon » Create within the Blogging platform dashboard.
Now, Beacon will scan your web site and show all of the pages and posts it discovers.
You possibly can filter this content material by checking or unchecking the ‘Pages’ and ‘Posts’ packing containers, or you’ll be able to choose particular classes and tags.
That executed, merely discover the weblog put up you need to use after which test its field.
Need to mix a number of posts into an extended lead magnet, reminiscent of an e-book? Then, merely choose a number of checkboxes.
Whenever you’re blissful together with your choice, click on on the ‘Create’ button.
Beacon will now open in a brand new tab, together with your content material already imported. You possibly can then comply with the onscreen directions to design and publish your lead magnet.
Bonus Tip: The right way to Generate Even Extra Leads
After getting a library of superbly designed, information-packed lead magnets, you’ll want a option to promote them.
In case you’ve used Beacon to create inline types, popups, horizontal bars, and comparable lead seize content material, then you definately’re off to an excellent begin. Nonetheless, there are heaps extra instruments and plugins that you need to use:
- OptinMonster. This is without doubt one of the finest popup plugins and lead technology instruments for creating eye-catching popups, floating bars, scroll packing containers, and extra. OptinMonster integrates with all the most important electronic mail service suppliers and comes with highly effective options like exit-intent know-how. This fashion, you’ll be able to encourage customers to obtain your lead magnet somewhat than leaving your web site.
- SeedProd. Need to create professionally designed touchdown pages so you’ll be able to promote your newest lead magnets in fashion? SeedProd is a must have plugin if you happen to plan to make use of Beacon’s inline types or content material upgrades, as you’ll be able to create customized pages that completely complement this content material.
- MonsterInsights. In case you’re going to seize as many leads as potential, then you definately’ll must know what’s working and what isn’t. MonsterInsights makes it straightforward to put in Google Statistics in Blogging platform to see precisely the place guests are coming from and the actions they take in your web site. You possibly can then use this perception to extend your site visitors and increase your conversion charges.
- AIOSEO. Extra guests means extra potential leads. With that stated, you’ll want an excellent Visibility plugin to enhance your search engine rankings and drive extra individuals to your web site. Because it’s the perfect Visibility plugin in the marketplace, we’re assured that AIOSEO is crucial for getting extra leads and conversions.
We hope this text helped you discover ways to create a lead magnet that converts. You too can undergo our information on the way to improve leads by 50% with interactive lead technology or take a look at our high ideas for utilizing AI to skyrocket your lead technology campaigns.
In case you appreciated this text, then please subscribe to our YouTube Channel for Blogging platform video tutorials. You too can discover us on Twitter and Fb.
